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Title:
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CUSTOMERS PERCEPTION OF PURCHASING PROCESS IN THE INTERNET - THE ELEMENTSINFLUENCING CUSTOMERS SATISFACTION |
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Author(s):
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Urszula Świerczyńska-kaczor , Paweł Kossecki |
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ISBN:
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ISSN: 1645-7641 |
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Editors:
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Dominik Flejter, Marek Kowalkiewicz and Jacek Wachowicz (Guest Editors) |
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Year:
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2008 |
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Edition:
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V VI, I |
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Type:
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Journal Paper |
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First Page:
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8 |
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Last Page:
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17 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The authors indicate and describe two groups of elements which influence customers perception of the
Internet vendors service: the first group is connected with marketing tools, traditionally used in retailer
market, the second is connected with the other companys marketing actions. Both groups of factors,
directly or indirectly affect customer decision to purchase and they are antecedents of the vendors
image. The customers evaluation of vendors service is based on the assessment at the stage of gathering
information before purchase and then purchasing process. |
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